The wedding business will be a big part of your income. There is money to be made in wedding business. The one thing you must remember when meeting with your prospective wedding client is emotions could be running high. Be sure to use a very calm demeanor and a soft casual voice. Make sure you have set aside plenty of time so you are not rushed. You may set the consultation for after hours. As her florist, reassure her, will do everything you can to make sure she gets the flowers she wants. You are there to help your clients through this biggest day of their lives.
Remember, it is their wedding and as a florist you are there to make sure they get their dream flowers. Talk, talk, talk; until you both feel like you understand what is being ordered and created. You will feel it when you are both on the same page. Show the bride floral books or your own wedding portfolio of your work. That is a good place to start to get ideas flowing. You will also have an order sheet and check list that you will want to go over with the bride. It will list every possible flower needed for her wedding. Go over each item and see if the bride will need that design. Once the flowers have been decided let the bride sleep on her selections for a couple of days. Tell her it would be nice to schedule a second meeting to go over things thus far in a couple of days. When your client commits, there needs to be a deposit paid for the wedding flowers. It is usually anywhere from 20%-50%, and that is usually paid as soon as the bride hires you to be her wedding florist, and then the balance must be paid before the wedding. A deposit will help with your costs of ordering flowers and supplies.
You will need to get her to commit you to her date and put down the deposit; especially, if it is a busy wedding month such as June. You can only be available so many days for so many clients, unless you want to start delegating the design process to your employees. This is perfectly okay if you feel comfortable with someone else designing the work. Make sure your employees understand the types of flowers ordered and exactly how the bride wants her special flowers to be designed. A bad wedding job done by your shop can cause major damage to your reputation. Besides if your shop gets big, or you open multiple locations, you will have to get used to your employees designing the booked wedding. Just make sure you or a selected person is quality control, because your shop reputation is on the line with every wedding you do.
In addition, you will want to be available, if the bride has requested this be a part of the service you provide to her, is being with the wedding party to make sure the flowers are properly dispersed and adorned. Will you decorate the place of ceremony and or the reception hall? Sometimes you may just drop off the flowers as a delivery, or your customer will pick up their flowers from your shop and let the family take it from there. During the wedding consultation do not forget to talk about reception flowers. Do they want you to decorate a reception location? Will they need centerpieces, bows, floral garlands, floral decorations for the cake, balloons, etc? Will they need going away flowers such a bride's corsage or a bouquet to throw? Try to up-sell the reception flowers as they are a nice addition to your sale.
Your prospective wedding client will appreciate your attention to details, your unstressed demeanor, and your ability to communicate with her to get the bride the flowers she has maybe dreamed of since she was a little girl. You will be able to feel if your client is satisfied. If you feel she is not, keep talking until you can find a mutual solution so your shop does not suffer from negative publicity. Be sure to take lots of photos. They will become part of the value of your store. These are jobs in which you have successfully accomplished. Use them to sell other weddings or for ideas for your customers. Use them to create a press release for your business. Make sure you have all the signed releases needed from you customers if your do this.
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